E-commerce has come a long way in the last decade, evolving alongside changing customer expectations, rising competition, and rapid technological advancements. As businesses adapt to this ever-shifting landscape, one major question stands out: should they stick with traditional e-commerce strategies or…
The Role of AI in Competitive Benchmarking for E-commerce SMBs
In the dynamic world of e-commerce, small and medium-sized businesses (SMBs) face intense competition. Success often hinges on understanding market trends, customer preferences, and competitor strategies. Competitive benchmarking, the process of comparing a business’s performance against industry standards or competitors, has…
How AI Can Reduce Chargebacks and Refunds in E-Commerce
Chargebacks and refunds have long been a significant challenge for e-commerce businesses, leading to financial losses, operational inefficiencies, and strained customer relationships. For small and medium-sized e-commerce businesses (SMBs), these issues can be particularly detrimental, eating into already tight profit margins…